Samsung's new 10 megapixel TL9 has dual analog gauges that keep track of remaining battery life and memory capacity.

• it also has a 2.7 inch LCD,
  
• internal 5x optical zoom
  
• Dual Image Stabilization.
• Available in September for around $280.

PRESS RELEASE-

RIDGEFIELD
PARK, N.J., July 16, 2008 – Samsung today unveiled its 2008
second-half digital camera line up with the launch of four new models
– the TL34HD, TL9, SL310W and SL201. Joining the company's
growing array of advanced digital imaging solutions, these four new
digital cameras bring new technologies to the industry and will be on
retail shelves nationwide in time for the upcoming holiday shopping
season.

TL34HD

Boasting an impressive resolution of 14.7
megapixels and renowned Schneider lens yielding a 28mm wide-angle focal
length with 3.6x optical zoom, the TL34HD promises sharp, clear and
detailed images with every shot. The most advanced point-and-shoot
digital camera in Samsung's history, the TL34HD builds upon the success
of its predecessor, the NV24HD, with the ability to capture
high-definition video at a resolution of 720P along with Dual Image
Stabilization.

Featuring an all-metal build, the TL34HD is
pocket-sized with dimensions of 3.68" x 2.34" x 0.80". Available in
all-black, or silver with a red accent adding to the camera's elegance,
the TL34HD takes camera design to a new level. Although compact, a
large three inch touch-screen hVGA LCD dominates the back of the camera
and is sure to turn heads no matter where the TL34HD may be used.

The
TL34HD also pioneers Samsung's next generation Smart Touch 2.0 user
interface, which further simplifies the way users navigate through the
camera's comprehensive feature set. By incorporating touch-screen
technology, users can now select and control various camera functions
by interacting with the TL34HD's large three-inch touch screen LCD. Not
only does this enhance the experience for the shooter and the operation
of the Smart Touch interface, but it also provides for a much sleeker
and attractive design.

TL9

Samsung's TL9 is an ultra
compact, 10.0 megapixel digital camera highlighted by a large 2.7 inch
LCD, internal 5x optical zoom as well as Dual Image Stabilization. The
latest digital camera in Samsung's digital camera arsenal to feature
MP3 and PMP capability, the TL9 sets itself apart from the crowd as a
multimedia powerhouse.

The TL9 is encased in a silver, metal
body, measuring 3.74" x 2.36" x 0.84", and incorporates a unique design
element which graces the top of the camera's body - dual analog gauges.
The small gauges, located next to the power button, display remaining
battery life and memory capacity in a way that's easy for the shooter
to access while on the go. Thanks to the enhanced sensitivity of the
TL9's CCD sensor, which features a maximum ISO of 1600, and the
camera's Dual Image Stabilization, users can rest assured that they'll
be able to capture images in low-light situations, especially when the
use of a flash is not desired.

Shooters can also benefit from a
comprehensive suite of automatic controls designed to help them capture
better images, specifically portraits and group shots of family and
friends. The TL9's Face Detection technology makes taking pictures of
family and friends a snap, as it detects up to nine faces and
automatically adjusts focus and exposure to ensure better composition
and image quality. Furthermore, Smile Shot automatically triggers the
TL9 to take a photo only when the camera detects smiles on the
subjects' faces, and Blink Detection will prevent a photo from being
taken if the camera recognizes that a subject's eyes are closed –
a useful feature as it's often difficult to distinguish closed eyes
when composing a shot on an LCD screen.

SL310W

Ideal for the
step-up shooter, the SL310W is highlighted by features commonly found
on higher-end, more expensive digital cameras, including an impressive
resolution of 13.6 megapixels, Dual Image Stabilization, 2.7 inch LCD,
and a 3.6x, 28mm wide-angle optical zoom lens which significantly
improves the user's ability to photograph more of a desired scene.

Unlike
a standard 35mm lens which is commonly found on compact digital
cameras, the SL310W's 28mm wide-angle lens gives consumers the ability
to expand their creativity and take even more moving and emotional
images. Ideal for a variety of scenarios, users can easily leverage the
increased viewing angle of the SL310W's wide-angle lens, especially
when shooting landscapes or groups of family or friends.

The
SL310W offers a number of user-friendly features, including 11 scene
modes, auto red eye fix and MPEG-4 video recording. The camera also
features Self Portrait, Face Detection, Blink Detection, and Smile Shot
technology, all which help enhance the digital imaging experience for
the shooter.

The SL310W also offers Function Description and a
Photo Help Guide. Function Description automatically provides a brief
and easy to understand description of each setting when scrolling
through the camera's menus, helping the end-user determine which
setting is appropriate for their current shooting scenario. The
camera's Photo Help Guide is another intuitive component incorporated
into the digital camera. Photo Help Guide offers the end-user a guided
tour of how to take better images as well as easy-to-follow tips
instructing them how to obtain excellent results.

SL201

The
Samsung SL201 is an ultra-slim, compact point-and-shoot digital camera
featuring a resolution of 10.2 megapixels, a 3x optical zoom lens and
large 2.7-inch intelligent LCD which will automatically brighten or dim
based on available lighting.

For added versatility, the new SL201
features Face Detection, Self Portrait, and Digital Image Stabilization
technology. Face Detection makes taking pictures of family and friends
a snap as it automatically detects up to nine faces and automatically
adjusts focus and exposure to ensure better composition and image
quality. Self Portrait mode is a unique function that takes the
guessing out of taking a self portrait. When in Self Portrait mode, the
SL201 automatically detects the user's face, adjusts focus and
exposure, and will only allow a photo to be taken if the subject is
centered in the frame. Samsung's improved Digital Image Stabilization
(DIS) helps the user capture blur-free images.

With 11 scene
modes to choose from, including Night, Children, Landscape, Text, Close
Up, Sunset, Dawn, Backlight, Fireworks, and Beach & Snow, shooters
can effortlessly adjust the camera to capture the most superb image
possible in any setting. Additionally, the SL201 features Function
Description and a Photo Help Guide. Function Description provides a
brief and easy-to-understand description of each setting when scrolling
through the camera's menus, helping the end-user determine which
setting is appropriate for their current shooting scenario. The Photo
Help Guide is another intuitive component incorporated into the digital
camera. It offers the end-user a guided tour of how to take better
images as well as easy-to-follow tips instructing them how to obtain
excellent results.

Samsung’s TL34HD, TL9,
SL310W and the SL201 will be available in September priced at around
$330, $280, $230 and $170 respectively.